ROGUE NORTH 83

Spades Fab Shop

Built Not Bought

The Spades Fab Shop Identity boasts razor-sharp edges and sleek, refined curves that cut through the noise with precision. It's a brand that commands attention in the realm of high-end custom fabrication. Tasked with capturing the essence of the owner's relentless motto of "Built Not Bought," we eagerly embarked on constructing their identity system, layer by layer, with an unwavering commitment to technical excellence.

Ingredients

^‍Brand Strategy

Brand Guidelines

Visual Identity

Brand Support

‍

Razor Sharp edges
and Sleek Refined Curves

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Unyielding Versatility: Conquering Every Environment

In the case of Spades Fab Shop, recognizing the vital role of adaptability was essential. This emphasizes the logo's power to thrive across diverse platforms, target audiences, and changing environments. This is the secrets behind conquering any environment with unyielding versatility.

Client: Adidas

Focus: Concept, Creative Direction, Design, Illustrations, Technical Strategy, Frontend Development, Backend Development

DATE
2016 – 2018

CHALLENGE
After years in the industry, our client became increasingly distraught by the disconnect between hotel management systems and the actual needs of hotels and their staff. The systems were complex, cumbersome and built on outdated software paradigms not allowing hotel staff to focus on what’s important — their guests. This insight led to the perhaps blunt, but to the point brief: Design the future of hotel management.

SOLUTION
With the ambition to disrupt an industry with an intelligent hotel management system we tapped in to the vast experience of our client and developed a thesis on how a modern take on user experience could literally deliver industry redefining functionality. On this foundation we ideated and benchmarked our findings with functional prototypes tested in real world scenarios with real on the ground industry professionals. From this we set out to build the actual product — the minimum lovable service — a system built on a modern tech stack that allowed us to contextualise our persona based approach with an honest an purposeful modern design system which was optimised for maximum modularity, scalability and usability. Our final insight, which lead to the realisation that the system itself should dictate the brand identity, was that the experience of the system is the identity, which in turn gave birth to the company name — Intellotel.

DISCIPLINES
Brand Identity
Design System
User Experience
User Research
Prototyping
System Development
API Development
System Integration

NEW BUSINESS

Max Mustermann
CEO & Partner

GENERAL ENQUIRIES

VISIT — Munich

Nymphenburger Str. 105
80636 Munich

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